New Belgium Brewing
About New Belgium Brewing Company
New Belgium Brewing Company, headquartered in Fort Collins, Colorado, is a 100% employee-owned business that brews craft beer and beverages. As the fourth largest craft brewery in the United States, New Belgium brewed 945,000 barrels of beer in 2014.
Why They Chose Flintfox
New Belgium chose Flintfox to streamline business processes and mitigate financial risks. With Flintfox, sales teams can focus on selling rather than managing and reconciling spreadsheets each month. Additionally, Flintfox assists with forecasting production for a new brewery at the site item level before its completion.
The Challenge
New Belgium Brewing managed most pricing and rebate activities through spreadsheets. They needed a solution to enhance business operations by providing better visibility of promotions and discounts, along with automated trade agreements.
Previously, New Belgium tracked discounts using Excel spreadsheets, requiring manual updates and biweekly email communications with the sales team. This approach made it difficult to accurately estimate monthly liabilities and manage cash flow. With a new facility opening, the company sought an easy-to-adopt solution across the organisation.
The Solution
New Belgium implemented a combination of an ERP system and the Flintfox solution to manage trade spend more effectively and strengthen customer relationships. Flintfox provides rule-based pricing configurations supporting volume-based and percentage discounting, eliminating the need for spreadsheet tracking and biweekly email updates.
The solution benefits New Belgium by enabling forecasting at the new Asheville facility. They can plan product combinations for both Colorado and North Carolina before the new brewery’s completion. Bulk price requests allow efficient tracking of monthly liabilities by retrieving prices for multiple customer or product combinations in one batch. This feature improves cash flow management around invoices with more accurate estimates.
Flintfox has simplified New Belgium Brewery’s sales and operations, allowing them to:
- Forecast production for both Colorado and Asheville breweries
- Use Flintfox in budget planning to leverage revenue management intelligence for future accruals
- Enable the sales team to focus on selling instead of balancing spreadsheets at month-end
- Update deals and promotions in real-time, avoiding manual changes across systems
- Track liabilities efficiently and manage cash flow around invoices effectively
- Analyse individual product profitability and promotion performance
‘New Belgium was having trouble capturing its monthly liabilities associated with some of our customers, we used Excel spreadsheets heavily in order to capture this activity and at best they were estimates. Utilising Flintfox allows us to eliminate that entire process.’
‘Flintfox has changed the way we manage pricing and promotions, keeping our data organized and easily accessible while allowing us to execute price changes quickly and efficiently. Flintfox makes it seamless to add new products, regions, distribution channels, and customers.’
Melisse Merrell Business Systems Analyst – New Belgium Brewing Co.
‘Flintfox and Microsoft helped us strategize how to better manage advanced pricing, promotion management, and complex supply chain pricing, as well as provide a roadmap for the future.’
Joshua Motsuenyane Chief Information Officer, Coca Cola Beverages Africa
‘We have better visibility of sales margins and greater accuracy invoicing that is saving the business time and improving our cashflow.’
Tim Moore COO, ANB Canada
‘With Flintfox for AX we have a solution that will not only manage our rebates and promotions effectively but will allow us to roll out a standard solution across all our companies around the world.’
Managing Director
‘An out of the box solution that fulfilled 80% of The Very Group’s requirements, as well as its low cost relative to the alternatives, and a wealth of industry expertise, made the Flintfox choice a no brainer!’
Managing Director
20%
increase in rebate revenue cash flow
50%
reduction in deduction leakage
2%
increase in margin
Meet the people behind the magic
The Flintfox team includes industry-leaders with expert knowledge, who developed their craft over thousands of projects. We make complex pricing and rebates simple, for clients in many industries across the globe.
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